Qualitative Research and Insights Consultancy

Insights

Great ideas come from sound consumer and customer insights. We work with you to anchor your strategies in robust market knowledge. Having come from the client side, we understand the need for actionable research. 

• Qualitative research consulting and moderating
• Market research review
• Needs and gap analysis
• Positioning 
• Concept building and rapid prototyping
• Ideation

Methodologies

We offer a full complement of methodologies, crafting a custom research structure to meet your needs. Our competencies include:

• Focus groups
• Individual interviews
• Online bulletin boards and discussion groups
• Webcam interviews
• Ethnography
• Domestic and international

Industries

We draw from our experience across a wide range of industries. We've worked with a variety of different functions, including brand management teams, market research groups and cross functional collaborations.

• Consumer packaged goods
• Apparel and accessories
• Health care
•  Medical equipment
• Pharmaceuticals
• Financial services
• Higher education